Idea of a Clock

An Led panel houses the following sentence – “This is the idea of a clock that tells you the time using words at exactly twenty-nine minutes past twelve.”, where the time in words at the end of the sentence changes according to real time.

In essence, the design is the sentence itself, where language is used to convey a clock as an idea, reducing a timepiece as an object to the immateriality of an "idea piece". The idea behind a designed object finally loses its pretense with matter and stands in front.

  • 12:29

  • 12:30